For Aaron Yeboah , 2dots is more than just a passion for Art...
...it is a curation of some of the most visually captivating pieces of work from inspiring artists around the world. Aaron Yeboah is dedicated to the preservation artistry and the promotion of emerging creatives. As we wait with bated breathe for the release of his new curatorial work, African Lens, we talked with Yeboah about his background, passion, and future plans for 2dots.
My name is Aaron Yeboah Jr. I am from Ghana, West Africa. I have an unexplainable special connection with art. I have always been captivated by visual and audio artistry found within films, music, photography and various respective fields of art and creativity. I moved to the United States in 2005 and my interests in creative expression continued to grow and eventually evolved into 2dots, a visual platform that represents my love and appreciation for art and creativity. 2dots also serves as a platform for creatives to showcase their work.
I love the fact that I learn something everyday, encountering amazing works from creatives around the globe, and connecting with them. I strongly believe the future of 2dots is great. As an online platform, it will continue to showcase creative works. I am constantly thinking of ideas and projects. I see myself as a student of creativity; whether it is giving creative direction to artists or collaborations, curating books or any artistic project, I will continue to learn, evolve, push creative boundaries, inspire and help the creative community. For now, the ultimate goal is to move back to Ghana in the near future and set up a platform to help the creative community.
Before I started the self-titled book, 2dots was an online platform. I always envisioned having a book that would feature things that I liked. Things that were not necessarily eye appealing, but had a positive vibe as well as a wow factor. The main idea for the project was to showcase the work of creative individuals from different respective fields around the world in one unique book as well as to inspire art enthusiasts. Once the creatives I reached out to agreed to participate, they sent a selection of their work. I handpicked the ones I liked and made sure I was on the same page with the artist as far as which ones I could publish. The creative process was a learning (and experimental) experience. I can not specifically say how but every aspect of it was natural.
The challenge for me is always going beyond what is considered standard. I go by my gut feeling and what is visually appealing to me. If it is not right it is not right. I make mistakes along the way and learn from it. Most of the time, the mistakes lead to better ideas than what I had previously. One major challenge is communicating with creatives. It is easier if the creatives understand my vision, if not, I work with them to get both of us on the same page.
The new book, African lens, is a visually captivating collection from eight young African photographers both in the motherland and the diaspora. The project will reveal the heart of Africa as we know it, using photography; thus an open window into the world of Africans via the camera lens. Since most stories told in western media about the continent of Africa leave negative connotations, this project hopes to illuminate the beauty, richness and diverse culture of Africans both in the motherland and beyond.
I am proud of all of the projects I have worked on and honestly can not handpick just one. Each of them represent my creative spirit in a different and positive way. I have received a great amount of positive feedback. 2dots' online platform and the curated book have showcased amazing works of arts. Both serve as an inspiration source. It is always heart warming and an honor when creatives reach out to me about how 2dots has helped them put their work out there as well as helped them connected with people.
The Creativity Decoded project, does not only celebrate creativity, but it is an unlimited archive of knowledge and enlightenment from creatives around the world sharing their perspective on creativity.
The African Lens project, I believe will stand the test of time as a project that will bring a positive light on Africa; thus providing a positive representation of Africa through the powerful medium of photography.